Problem Statement
- Finding the right ads and messaging to help the app grow. - Identify which ads bring in customers at the lowest cost, allowing us to safely scale our budget.
Our Approach
Measurement & Tracking
Fixed the tracking and set up platform tools
Creative & Product Testing
Tested new ad ideas, designs, and prices at a small scale
Market Expansion
Mastered Meta and then moved to Google
Strategy
- Set up the platforms, MMP integrations and key conversion events to build a strong tracking foundation. - Analyzed competitors using our in-house tool to identify what was already working and used those insights to give our ads a head start. - Built a creative engine with a steady pipeline of fresh ideas, tested them at a small scale and scaled the winners. - Alongside this, we ran product and pricing experiments to improve conversion efficiency. - Started with Meta and later expanded to Google.